Our Story: 2008, A Good Start

Back in 2008, three entrepreneurial Kiwis decided to change the New Zealand banana industry for good. Brothers Chris and Matt Morrison, along with Simon Coley, were passionate about ethical business (and the banana industry didn’t have a great track record there). You see, most of the world’s bananas come from industrial scale plantations, grown with the unnatural help of a long list of chemicals, and by farmers who are treated a lot less than fair. So, they found a place in El Guabo, Ecuador where bananas are farmed the good way.

All Good Bananas are better for everyone. Now, Kiwis can consume their healthy bananas with an even healthier conscience. Thanks to the millions of All Good Bananas purchased by New Zealand families, over 150 small banana farming families in El Guabo are being paid fairly and All Good have been able to contribute more than $3.6 million back to the El Guabo Association of Small Banana Farmers. This directly benefits their community’s health and wellbeing, education, the sustainability of the land they farm and the rainforest that surrounds them.