Where in the world?

Where do our bananas come from?

El Guabo

El Guabo Banana Farms

Ecuador

A better Banana

Not all bananas are grown the same. Since 2010, every All Good banana has come from the farmers of El Guabo – Ecuador's first successful Fairtrade banana cooperative. Together, they've proven that bananas can be grown in a way that is better for people, better for communities, and better for the land.
Across the farms of El Guabo, growers use low-input, regenerative practices that work with nature rather than against it. Weeds are managed without chemical weed-killers, plant waste is transformed into natural fertilisers and beneficial micro-organisms, and new technology helps farmers target water and disease issues precisely, reducing unnecessary chemical use while protecting crop health.

beyond how they're grown

But what makes El Guabo special goes beyond how bananas are grown. It's a cooperative owned by the growers themselves. Every decision is made with the long term in mind – protecting the land that sustains them, improving livelihoods, and creating opportunities for future generations.
The result is a better banana: one grown with care for the soil, respect for the people who grow it, and a commitment to leaving things better than they were found.

Grown with heart

When you buy an All Good banana, you're backing something much bigger than fruit. The growers of El Guabo don't just work together – they're part of a community. As many of them say, "El Guabo is a family." Because every banana is Fairtrade certified, growers receive a stable price for their fruit, helping them plan for the future and weather the ups and downs of global commodity markets. On top of that, every box sold generates Fairtrade Premium funds, which are democratically controlled by the growers and invested back into the community.

Life Transforming Investments

Over the years, those investments have transformed lives.The growers chose to build their own medical centre, providing healthcare, dental services, eye care and rehabilitation support for farming families. They've invested in education, funding classrooms, clean drinking water, school supplies, playgrounds and technology for local schools. They've supported elderly growers, created opportunities for young people, and helped provide safe spaces for vulnerable women and girls. These aren't projects decided by distant corporations. They're priorities chosen by the people who live there, work there and raise their families there.

Grower stories

Click on a grower to read their story